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KCI Helps To Introduce Greek Culture to Thousands

Never losing sight of the importance of his Greek ancestry, Kiskinis Communications' President John Kiskinis has for 10 years donated his agency's services to create and implement advertising campaigns for Saint Sophia's annual Greek Festival to attract and introduce South Floridians to the many wonders of the Greek culture.

This past year's 38th edition of the Greek Festival was no exception as nearly 7,500 people attended the three-day event at the 66-year-old Cathedral located near Miami's historic Roads neighborhood along Coral Way and 24th Road. The agency negotiated ad buys with such media outlets as The Miami Herald /El Nuevo Herald, New Times, Miami Today, AAA Banner and Comcast and also offered church volunteers suggestions for Social Media messaging.

"For many, the only connection they have with Greece is what they've seen in movies like Mama Mia or My Big Fat Greek Wedding," said Kiskinis. "After experiencing the festival, they can better appreciate such Greek delicacies as mousaka (egg plant), pastitsio (Greek lasagna), lamb, spanokopita (spinach pie) and tyropita (cheese pie) or popular pastries like baklava and honey-dipped loukoumades.

"It's a thrill to see Miami's multi-cultural community come together and enjoy all that is Greek," said Kiskinis. "There's nothing better than watching the children's dance troupe perform its traditional folk dances and all of a sudden hundreds of attendees join in the celebration."